Tech Has Changed Dating. Here’s How It Could Evolve In The Future.

Posted: Apr 14 2019, 9:09pm CDT | by


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Tech Has Changed Dating. Here’s How It Could Evolve in the Future.

How Dating Technology Could Change in the Near Future

Technology has taken dating through some interesting twists and turns. Just 15 years ago, online dating was seen as the last refuge for people who couldn’t meet someone any other way, and as a dangerous place to be avoided unless you were prepared for the risks. Today, it’s more common to meet people through dating apps and websites; in fact, the majority of current couples met online, rather than in person.

But how are these changes manifesting, and how could more changes arise in the future?

How Tech Changed Dating

There are many impressive dating apps and sites available these days, but it’s better to zoom out and look at how these technologies have changed dating overall:

  • Convenience. Dating takes time that people don’t always have, and may put them in unpleasant or unwanted situations. For example, conventional dating a few decades ago required you to leave the house to meet new people. Today’s apps focus on not only allowing you to interact with people in a digital environment from the comfort of your home, but also procuring a list of potential matches for you—so you don’t have to put much thought into it.
  • Speed. In online dating, the costs of sending a message and interacting with people are lower, and the dating pools are wide, so interactions tend to unfold much faster. You can exchange a couple of sentences and move on if you’re no longer interested. If you have a few dates and are no longer interested, you can easily drop the person and move on. There are pros and cons to this, but for many people, the positives outweigh the negatives.
  • Compatibility. Online dating also improves your insight into and potential for compatibility. Profiles make it easy to determine the values, beliefs, and preferences of potential partners, and some apps even make personalized recommendations, pointing you to people you may be interested in.

Development Along Vectors

We can feasibly imagine that the future of dating technology will make improvements along all three of these vectors. For example, if modern dating apps make things convenient by presenting a wide pool of candidates in front of you for your rapid-fire perusal, future dating apps may make it even more convenient by setting up dates for you based on its learned preferences. If modern dating apps have a good chance at predicting compatibility between two hypothetical partners, future AI-driven algorithms will get even better at it.

Dating tech companies are driven by a handful of goals, all of which are at least partially dependent on the perceived success rate and ongoing engagement of their users. This inevitably leads to the development of technologies that increasingly make cuts to the things we generally hate most about dating: the burden of time and the difficulty in finding a good match.

New Paradigms

However, the most groundbreaking technologies tend to be the ones that emerge with a novel purpose and a new line of development; in other words, the ones that disrupt the industry. The nature of these apps is, by definition, hard to predict, but there are some interesting possibilities for how online dating tech experts could push the limits of the activity.

For example, some machine learning algorithms could incorporate far more data to construct potential matches, sorting through your posting history on social media or even analyzing your DNA. We could also see the emergence of more automation, in the form of chatbots meant to mimic your conversational style and personality, so you don’t have to get involved on the front lines. We could even see AI-based dating assistants, not unlike Siri or Alexa, designed to coach you through the dating process, from matching to in-person courtship.

New dating technologies will continue to emerge for as long as single people are looking for matches (and as long as there is money to be made). All new technologies seem a little weird and/or scary at first, but eventually, we’ll be used to them, and our behaviors will adapt to those new norms. Keep watching what’s sure to be a very interesting niche in the tech industry.

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The Author

<a href="/latest_stories/all/all/68" rel="author">Larry Alton</a>
Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.




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