7 Reasons Your Sales Funnel Is Failing

Posted: Apr 15 2019, 8:16am CDT | by , in Technology News

 

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7 Reasons Your Sales Funnel is Failing

Your sales funnel must be strong enough to convert consumers into customers. When it is effective, consumers will remain in the sales cycle and buy from you. No marketing strategy can truly excel without a productive sales funnel in place. If your sales funnel is restricted for any reason, people will lose interest along the way. Consider some reasons that your sales funnel may not be working, and how to repair it.

Your landing page looks unprofessional

The landing page is a major stop for any sales funnel. Consumers may be repelled by a landing page that looks terribly assembled. Your website represents your company in the eyes of consumers who equate the quality of your business with it. Any brand that wants to be taken seriously must invest in a clean online appearance.

The website is very slow

A site that takes a minute to load can result in a high percentage of your traffic moving on too early. Speed is a major part of website functionality that cannot be ignored when it comes to the modern consumer. Busy consumers who want to shop and then go about the rest of their schedule are often turned off by a poorly loading site. If you want consumers to complete the sales funnel, your website and its links should be top quality

Your offer is forgettable

One reason that a sales funnel can fail is when the product or the business is not convincing or trustworthy at all. If you are offering the same thing as everyone else, nothing may stand out about your offer. Giving five or ten percent off may be good for loyal customers, but an offer touting 50 or more percent off can make consumers whipping out their wallets to take advantage of an alluring sale.

The checkout process is flawed

The checkout process is a top priority because it provides a direct pipeline into your profits. Here, you can see the fruits of your efforts to build a lucrative sales funnel. When it leaks, customers leave. Placing the right elements into your sales funnel online depends on the type of software you use for checkouts. Shopify's basic plan contains more features for free in the standard package that is an extra expense in Big Commerce pricing plans. Customizing the checkout process, methods of payment and shipping options raises conversion rates. Customers enjoy shopping online when the experience is smooth and trouble-free.

You are ignoring minor data metrics

Failing to track enough consumer data in your sales funnel can allow little issues to slip past and grow into larger issues later. Paying attention to both major and small scale metrics can provide insights that can improve the sales funnel. Using the metrics as signposts, a business owner can investigate parts that otherwise would fall under the radar.

You are focused on selling features instead of solutions

Helping people to understand that your product or service is a solution is crucial. If consumers see what you offer as a solution to a problem rather than a package. Plus, consumers will often overlook products and services yhar they do not think they need. When writing marketing copy, avoid focusing on features alone. Insead, use the opportunity to present your company's solution to a very real problem that your target audience is facing. When consumers realize that you identify with a problem that plagues them and are offering a bombshell solution in product form, your copy will resonate throughout the sales funnel.

You have not alleviated the customer's blocks yet

It is your duty to push past each customer's mental blocks so that they buy the product or service. Removing common consumer fears is a must to get them to take the next step. However, gaining the trust of the consumer is not always easy to do. Honest reviews from respected entities can show that your products or services are above the grade. Placing customer reviews and testimonials at points in your sales funnel can also be persuasive. Whether your company has earned rewards, badges, or other stamps of approval, you can use it to solidify the credibility of your business. Operating a secure website with good encryption lets consumers know that their personal data is safe in your posession.

The sales funnel is one of the most powerful forces affecting your business. When it is damaged, consumers won't stick around to buy. Troubleshooting every aspect of your sales funnel is necessary to find out where the weak points are. A good sales funnel can move average products from the shelves, but a great one can clear the inventory. The time invested in reconstructing broken parts of a bad sales funnel is worth it for booming business success.

This story may contain affiliate links.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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