Facial Recognition: Impacts In The Private And Public Sectors

Posted: Jun 1 2019, 5:41am CDT | by , Updated: Jun 1 2019, 5:47am CDT , in Technology News

 

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Facial Recognition: Impacts in the Private and Public Sectors

AI pushes Facial Recognition to perfection.

Facial recognition technology has become a major point of contention in the modern world. After all, this tech can be used in conjunction with law enforcement to find criminals or it can be used for a more nefarious purpose, such as the government tracking of citizens as seen in China. Love it or hate it, facial recognition is being seen more frequently throughout the world, and it’s coming to the U.S. in both the private and public sector. We’re going to take a brief look at some of the ways you can expect this tech to impact your life in the near future.

Safety Features from Facial Recognition

One of the reasons that facial recognition was developed in the modern day has very little to do with consumer goods.. Using this tech for safety are by tracking missing or exploited children and people who are passing by stores, something that could result in their rescue. Safety features like taking roll in a school by using facial recognition at the doors is being trialed right now. Yet, that same tech in the public sector is also being used to affect the private sector.

Public Sector Marketing Tools

In Minority Report, a character walks into a store and has his retinas scanned. His last purchase is mentioned and the store asks how they can be of service. That’s not too far off from what some major companies have imagined for their future. Retailers like KFC and Alibaba in China have begun testing facial recognition software as part of their operations. They are allowing people to link their payment accounts to their facial recognition profile for instant payments. There is some talk about building profiles based on customer preferences to be able to market directly to them, and that is where things are getting a tad murky. After all, your buying preferences can tell someone a lot about your health and habits, information that customers might not want others to know.

Yet, facial recognition is being implemented in many others ways in the public sector. For example, you can start unlocking phones with your facial features. It won’t unlock for anyone but you. Moreover, there are ways to use facial recognition to gain access to restricted areas like homes that are outfitted with cutting edge security. Overall, the technology is going to be used to make like a lot more convenient and secure in some ways, and innovators at major companies like Apple and Amazon are finding new ways to utilize facial recognition every day.

As you can see, facial recognition is appearing in many places and the results can be both positive and negative depending on your worldview. One thing is for sure, though: this technology is being used today. Schools, police, and businesses are using the tech to better the lives of those they serve. Yet, as with all things, people have to be vigilant about what the data is being used for when it’s not helping them.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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