Spotify Testing Shared Playlist In Battle With Apple Music

Posted: Jun 3 2019, 1:23am CDT | by , in Technology News

 

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Spotify testing shared playlist in battle with Apple Music

Spotify’s potential move could give it an edge over other audio streaming providers including rivals Youtube Music and Apple Music.

Spotify Technology is trialing a new feature that will allow multiple users to add songs to playlists and listen to them on multiple devices, technology blogger Jane Manchun Wong revealed on Twitter.

Wong, who is a software engineer, white-hat hacker, and app researcher, was the first person to get a glimpse of Facebook’s new dating feature before it was rolled out to the public, according to BBC.

Most recently, the Hong Kong-based developer, who is not connected with Spotify, took to Twitter to share some insights into Spotify’s unreleased feature, to be called “Social Listening.”

Wong said existing Spotify users can scan a QR code or open a link to a certain shared playlist. Connected users will be added to the “Already Connected” list, allowing them to control a queue. The feature’s “Now Playing” user interface will show the number of friends listening to a certain track, according to Wong’s tweets.

The Swedish audio streaming platform is expected to enable Social Listening on mobile devices and web players.

Wong said the feature is only accessible to Spotify employees for now.

Meanwhile, TechCrunch said the new feature mirrors a similar offering by Turntable.fm, a startup that shut down in 2014. The report said Turntable lets users become “DJs” in virtual rooms on their desktop, where other users could join to listen, chat and vote on the next song. TechCrunch said the startup was not able to become profitable through ad-free subscriptions, resulting to its downfall.

Spotify’s potential move could give it an edge over audio streaming providers including rivals Youtube Music and Apple Music. Multiple media outlets recently reported that Apple could kill off iTunes, with an announcement expected to be made at the tech giant’s upcoming Worldwide Developers Conference in San Jose, California.

Spotify and Apple Music are currently neck-and-neck in the battle for the best music streaming app. The Wall Street Journal reported April 5 that Apple Music exceeded Spotify’s subscription number in the U.S., with its monthly subscription rate growing at about 2.6% to 3%, compared to Spotify’s 1.5% to 2% growth.

The WSJ noted that Apple Music’s U.S. subscribers totaled 28 million in February, higher than Spotify’s 26 million subscribers. However, despite Apple Music’s lead in the U.S. market, Spotify still has the highest number of global users. As of December 2018, Spotify had 207 million active users, of which 96 million are paid subscribers. Apple Music, on the other hand, had more than 50 million paying subscribers as of the same month.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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