Samsung Plans Roll-out Of Multiple AR, VR Products, Exec Says

Posted: Jun 3 2019, 7:52am CDT | by , in Technology News


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Samsung plans roll-out of ‘multiple’ AR, VR products, exec says
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There could be more Gear VR headsets underway.

Samsung is tipped to launch “multiple AR and VR products,” over the coming months, Variety reported, citing statements made by the company’s director of developer relations for XR and gaming Farshid Fallah at an event in California.

Fallah reportedly made the remark at the Augmented World Expo in Santa Clara, which ran from May 29 to 31. The executive hinted at the plan as he outlined augmented reality features that are set to be introduced through Samsung’s new Galaxy S10 smartphone.

The Galaxy S10 was officially launched in February. Announcing the release of the flagship phone, Samsung said the device’s 5G connectivity allows users to enjoy enhanced VR and AR experiences. The S10 also features Bixby Vision, which is able to translate a sign, calculate food calories, or let users try on makeup with AR, among other uses.

Variety said Fallah’s presentation at the AR Expo started with a retrospective presentation of Samsung’s VR efforts. The South Korean consumer electronics giant started eyeing virtual reality a few years ago, prompting the launch of its Gear VR headset in 2015.

“Gear VR was a good entry point… but things have moved on since then,” Fallah reportedly said.

The company later launched the Odyssey and the Odyssey Plus powered by Microsoft’s Windows Mixed Reality platform, the news outlet noted.

Samsung’s first foray into augmented reality for phones was in 2018 when it integrated the technology into the Samsung Galaxy S9, just months after its biggest rival, Apple, introduced augmented reality on the iPhone 8 and iPhone X. Apple has since rolled out the technology into its succeeding lineup, including its recently updated iPod touch, which boasts immersive augmented reality experiences.

Meanwhile, Samsung plans to keep its Gear brand for its AR and VR products, Variety said. “We have other plans for Gear,” Fallah reportedly said, without disclosing further details.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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