Cloud Company Salesforce To Buy Analytics Platform Tableau For $15.7B

Posted: Jun 10 2019, 6:42am CDT | by , in Technology News


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Cloud company Salesforce to buy analytics platform Tableau for $15.7B
Salesforce West in Fremont / Photo by Salesforce

The companies expect to cash in on the growing digital transformation space, estimated to be worth $1.8 trillion in 2022.

Salesforce, a cloud-based software company that offers its customer relationship management (CRM) product for businesses, is acquiring data visualization company Tableau Software, in an all-stock deal worth $15.7 billion.

San Francisco-based Salesforce said the acquisition would combine its knowledge in people engagement and understanding customers with Tableau’s ability to help people see and understand data, a move that would supercharge customers' digital transformations, according to a joint statement.

Salesforce’s CRM platform currently offers solutions such as Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Einstein Analytics, Salesforce Platform and Salesforce IoT (Internet of Things).

With the integration of Tableau, Salesforce said it will play an even greater role in powering companies to tap into data across their entire business.

Tableau’s clients include Verizon, Chipotle, Pfizer, Lenovo, JPMorgan, Hello Fresh and more, while Salesforce counts Adidas, Kone, Amazon Web Services, U.S. Bank, Farmers Insurance, iQor and T-Mobile among its customers.

“Salesforce's incredible success has always been based on anticipating the needs of our customers and providing them the solutions they need to grow their businesses," Keith Block, co-CEO of Salesforce, said in a statement.

“Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data,” Tableau President and CEO Adam Selipsky commented.

The companies expect to capitalize on companies’ strategy to go digital, with the digital transformation space expected to reach $1.8 trillion in 2022.

The deal will also see the expansion of Tableau as the company will continue to operate independently under its namesake brand following the acquisition. The business will also retain its headquarters in Seattle, and will continue to be led by Selipsky.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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