Hot Wheels Goes Digital With Smart Tracks, Race Portal And Digital Hub

Posted: Jun 15 2019, 12:57am CDT | by , in Toys

 

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Hot Wheels goes digital with smart tracks, race portal and digital hub
Photo by Mattel

The Mixed Play experience lets you play your Hot Wheels physically and on your phone.

Mattel, the maker of Barbie dolls and Fisher Price baby toys, has introduced a new way for kids to play with their Hot Wheels, this time embracing the digital trend with “Hot Wheels id,” a new mixed play experience that integrates traditional physical play with digital play.

Hot Wheels id lets players race their cars on a smart track which has infrared sensors that scans the vehicles and tracks their speed and counts laps. This way, players can measure their performance to better compete with other players. The stats are monitored through the Hot Wheels id app that is available on the App Store, while the smart tracks and specially made die-cast vehicles are available on Apple.com and on select Apple stores.

Photo by Mattel

The Hot Wheels id premium die-cast vehicles are installed with wireless technology that stores the car’s performance data. There are currently seven cars available for purchase on Apple.com, including the 2016 Mercedes AMG GT, the Corvette C7.R, the Arachnorod, the Aston Martin One-77, the Howlin’ Heat, the Motosaurus and the Shark Hammer, which all cost $6.99.

Photo by Mattel

The smart track, meanwhile, is worth $179.99. If you purchase a track kit, the set includes two vehicles, a USB cable and a complete 16-piece track set that has a smart booster, portal, device stand and more. The portal, which is also sold separately at $39.99, scans the vehicles into the app.

Photo by Mattel

The Hot Wheels id app, which is currently free on the App Store is like a virtual garage of vehicles where a player can collect, race, level up and compete through hundreds of challenges and digital races. Photos on the App Store shows cars racing through Hot Wheels City and through giant tracks.

In a statement, Mattel’s Chief Design Officer Chris Down said this is the first time Hot Wheels fans are able to keep track of top-speeds, races-won, and challenges-completed.

Shop for Hotwheels on amazon.com.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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