Why Spotify Has Been A Mega Success

Posted: Jun 21 2019, 4:06am CDT | by , Updated: Jun 21 2019, 4:15am CDT, in Technology News


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Why Spotify Has Been A Mega Success

Spotify offers millions of songs to its app users with its digital music streaming service. The Sweden-based media services provider makes free and paid audio streaming features available to its users. Many people around the globe make this application their daily driver. Listening to music promotes several benefits, and Spotify aims to please in this regard. Here are five reasons for Spotify’s huge success:

1. Something for Everyone

Different people have distinct tastes in music. It can be challenging not to find a music genre you’re into with Spotify. The streaming service has a wealth of options for almost every audio and music lover out there. A few examples of audio categories you can find on the application are:

  • Pop

  • Chill

  • Romance

  • Party

  • Religious

  • K-Pop

  • Trending

  • Sleep

  • Rock

  • Reggae

Gamers may also find their favorite video game music on Spotify. The company behind the service partnered with different brands, including companies in the gaming industry. You can even find official music coming from games produced by Square Enix.

However, specific locations may be unable to access Spotify because of region-locking restrictions. If you can’t find your favorite audio, it might be because of those limitations. If you’re wondering how to unblock Spotify, you can opt to use a VPN.

2. Continuous Updates

The developers behind Spotify continue to create fixes for bugs and glitches to enable excellent user experiences. Furthermore, these experts develop new features over time. One example is the inclusion of the “Your Daily Drive ” playlist. With it, app users can listen to audio blending music and news. Think of it as a personal FM radio playlist.

Furthermore, this playlist also plays talk shows relevant to the user’s audio selections. Also, Spotify says that the playlist minimizes repeats to make listening experiences as fresh as possible throughout the day. It also helps drivers keep their eyes on the road by letting users listen to the news instead of them trying to search for articles while driving.

3. Big Brand Partners

Spotify’s marketers know how to advertise its services to known brands. Many big names in the audio and music industries may even opt to use the audio-streaming service without Spotify making the first point of contact.

The streaming service already partnered itself with famous labels like:

  • Universal Music

  • EMI Music

  • Warner Music

  • Square Enix

  • Samsung

Its popularity attracted the attention and interests of various artists. Even independent discographies can have the chance to gain exposure from the online audio-streaming platform.

4. Inexpensive Offering

Apple Music is one of Spotify’s rivals in the audio-streaming industry. Apple’s audio-streaming platform offers a “pay-per-download” service. Spotify, on the other hand, requires users to pay for a subscription fee to access extra features. However, Spotify doesn’t need users to pay to listen to music.

Listening to audio on Spotify with a free account will have ads after playing a few tracks. Still, these advertisements are relatively non-intrusive as they always play after a track, and not when the audio file is still streaming. Thus, it gives all users a free listening experience regardless of the nature of the subscription plan.

Therefore, this business model may create a high demand among many audio enthusiasts. As for Apple Music and other similar services, constantly downloading record tracks from famous artists may become an expensive investment over time. Conversely, Spotify offers a monthly subscription fee to gain access to its extensive library of audio tracks.


Albeit its simplicity may look like a shortcoming, it might also be one of its greatest assets.

5. Expert Marketing

Spotify knows how to market its services to various audiences. Proper audience targeting is critical for any business model, and the company behind the audio-streaming service has the know-how to use social media as one of its advertising portals.

The developers know that a significant number of people use their smartphones more than their computers to access social media accounts. With that in mind, Spotify captures the interests of individuals through marketing strategies like paid ads and regular content updates.

The appearance of Spotify in the audio-streaming industry created a change in the sector. It offers an inexpensive solution to accessing a vast library of audio and music files. Also, the constant updates and bug fixes make it a reliable app to use for almost every audio enthusiast. Still, it’s not the perfect audio-streaming portal, but it’s also not one of the worst either. Remember, it may have restrictions to specific locations and users. Bypassing these limitations may help create an ideal user experience while using the service.

This story may contain affiliate links.


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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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