The Importance Of Good Web Hosting For Your Online Store

Posted: Jul 5 2019, 9:39am CDT | by , in Technology News

 

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The importance of good Web Hosting for your Online Store

When you take your business digital or create an online store from scratch, you start playing by a whole new set of rules. Your hours are no longer 9 am to 5 pm, they are 24/7/365. You no longer rely on one customer service representative to close the deals in person. Now that job belongs to a team of copywriters and chatbots that will attempt to transform visitors to leads to customers.

No matter how many bells and whistles you add when you build an online store, it's only as good as the website hosting provider behind it. The best website hosting companies offer flexibility, support, speed, and sophistication to ensure that an online store is always at its best and able to serve their customers.

Here are some website hosting characteristics that are essential when you build an online store:

Ample Storage: The first version of your online store might have three pages of text and 20 images on it, but that doesn't mean it will stay that way forever. As you start putting up lots of images and video files, you'll find your available storage start to dwindle in a hurry. Find space that you can grow into.

Ample Bandwidth: Bandwidth tends to go hand in hand with storage, but they're actually quite different. Bandwidth refers to the amount of data that the host allows visitors to upload and download over a certain period of time - usually a month. Like storage, it's fine only to need a small amount when you're just getting your feet wet. However, every online store out there is waiting for the moment when it goes viral and customers start clicking on their website in droves. When that popularity surge comes, the last thing you need is too much traffic taking your site offline or slowing down response times.

Uptime: Uptime is simple; the amount of time that your website is guaranteed to be up and running as a percentage of all the time (100%). Plenty of companies are known to stretch the truth a bit here, so make sure to do your homework and read actual customer reviews, not just marketing materials. Dig into the math as well and know the real difference between 99%, 99.5%, and 99.9%. It might not look like much on paper, but 99% uptime over an entire year means up to 87.6 hours of downtime - that's about 3-1/2 days with no functionality. Meanwhile, 99.9% uptime drops that figure to just 8 hours and 45 minutes of downtime per year.

Responsive Design: Those two words are the fancy way to say that a website has different versions of itself for the device your customer is currently using, be it a laptop, tablet, or smartphone. Having a website that works perfectly on mobile devices is particularly important. As of February 2019, 53% of traffic to online stores was coming from mobile devices.

Tech Support: When you see a web hosting company with super-low prices, don't be surprised if the reason is that it doesn't have a technical support department. If you have a golden touch when it comes to all things IT, that might not be a problem. However, for an overwhelming majority of online store owners, live tech support is an absolute essential for success to ensue. When your website suddenly blinks off in the middle of Black Friday or your PayPal button disappears from view, the comfort of knowing professional support is only a phone call, text, or instant message away is priceless.

This story may contain affiliate links.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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