4 Trends That Continue To Impact And Reshape The Future Of ECommerce

Posted: Jul 7 2019, 4:18am CDT | by , in Technology News


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4 Trends That Continue to Impact and Reshape the Future of eCommerce

The Internet has made it possible for people to shop around and make purchases online using their PC, smartphone, or any other mobile device. They no longer have to stand in lines and wait for their turn. Even more so, they can buy stuff even at the comfort of their home. And since people can get anything at their doorsteps using an eCommerce site, they do not have to visit a brick and mortar store just to fulfill their buying needs.

It holds true that with technological advancements, a significant impact has been brought to the world of eCommerce. From transforming the way orders are shipped to empowering a store’s ability to communicate with their customers more efficiently, these developments have indeed become a total game changer in the industry. And with the advance of the latest technology in eCommerce, newer opportunities tend to emerge.

Whether you are planning to start an online business or have been around for quite some time now, it is imperative to be in the know of the trends in the industry. That is because they will continue to impact and reshape the future of eCommerce.

#1. Mobile is King

Actually, mobile is no longer the future – it is now! In the United States alone, more than 200 million consumers own and use smartphones or mobile devices. What is more, the majority of them reportedly use their device to make online purchases. If you are in the eCommerce business and your website does not have mobile functionality, then you will surely be left out.

While desktop will always beat mobile devices, especially when it comes to being a primary method for consumers to process online purchases, this narrative is expected to come to an end. Well, it does not necessarily mean that desktops will be gone for good – it is just that people would rather buy and use mobile devices instead of bulkier PCs.

This only means that mobile users must be at the forefront of your plans. There are also certain benefits to having a mobile-ready website. One biggest benefit is the fact that search engines like Google are ranking websites with mobile functions even higher in search results.

#2. Omni-Channel Support

Whether you like it or not, customers want you to keep them updated about their orders. They want all the possible information you can give, from processing to fulfillment. But the biggest aspect of it all is their expectation to gain unhindered interactions throughout multiple devices and/or channels. In other words, they expect you to be available on social media, email, phone, chat, and any other support channels. Omni-channel readiness is important, especially if you are new to the industry. You want to make sure that your customers are updated when it comes to the status of their orders.

This is where you want to boost the right technology. Do you feel like giving face-to-face interactions with your customers? Well, you might consider adding a video chat, which can also significantly increase sales. Or maybe you do not have the resources to add a visual engagement right now but would want customers to have access to your support department? Then make sure you are available either via phone or email. By using the right communication system, you can create an interconnected journey with your customers which will also lead to retention and improved sales in the future.

#3. Relentless Support

Even if you have a good number of support channels if your support department is not able to determine tasks and resolve issues, then everything will be put into waste. Sure, you want every inquiry to be resolved right at the get-go. But what if it does not? What if the issue is so deep it would need every resource to get the job done? If your support department does not come with a reliable technology, it is almost impossible to satisfy customers.

Of course, the overall process of your support department will also rely on other aspects. A good example, in particular, is your IT performance (a common narrative in bigger eCommerce sites). If you have an ITSM solution like SysAid, you can have a ticketing system that can better manage all of your help desk processes. And when you do, your ability to inform and keep customers up to date with their issues or requests is drastically improved.

#4. Subscription Services

Subscription services are not exactly new – they have been here way before eCommerce became a thing. However, its advancement (again, thanks to technology) has brought the entire eCommerce industry to a whole new level. From entertainment to fashion to homemade meals to personal grooming, subscription services will continue to be a common and important aspect of the digital retail industry. And do you know why it is an ever-growing aspect?

First and foremost, subscription services are capable of creating a revenue stream that is consistent and fool-proof. In other words, it can forecast profits, revenue, and even all related costs. And its steady nature of providing solid analytics means that you can shape your business’ future offerings according to what you think is best.

Second, and the most important of all, it can fulfill your customers’ needs. They no longer have to go through the rigorous process of having to scour through a collection of products and/or services. Subscriptions can just take a relative product or service in front of these potential buyers. It eliminates the time needed to shop around the website and steer clear from the idea of choosing a brick and mortar store.

The Bottom Line

Just like any other, eCommerce is a constant thing in the Internet kingdom. It does not succumb to a certain formula or method. What might have been effected before could be less impactful today. And while your technology or strategies right now are giving you satisfactory results, you should stay open to possible integrations or improvements. Exciting things are really coming to the eCommerce industry. The question is: Are you ready for them?

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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