Apple Updates MacBook Air And MacBook Pro In Time For School Season

Posted: Jul 9 2019, 8:35pm CDT | by , in Technology News

 

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Apple updates MacBook Air and MacBook Pro in time for school season
Photo by Apple

Apple has appeared to have discontinued the 12-inch Macbook lineup after rolling out Retina displays across the new Macbook Pro and Macbook Air.

Apple has come out with exciting updates for the Macbook Air and Macbook Pro in time for the upcoming back-to-school season.

The retail price for the refurbished 13-inch Macbook Air was lowered to $1,099, while the 13-inch entry-level Macbook Pro now only costs $1,299. Apple has even further slashed the price of the Macbook Air to $999 and the Macbook Pro to $1,199 for college students, a good marketing point since college students make up the bulk of Apple’s customers. Apple noted that almost 60% of college notebook buyers in the U.S. own a Mac.

In addition to the price cuts, what appears to be the most surprising update is the addition of True Tone to the Retina displays of the Macbook Air and Macbook Pro, allowing for a more natural viewing experience. True Tone, which was first introduced with the iPad Pro in 2016, is a display feature on iPhones and iPads. It automatically adjusts color temperature based on how strong or how dark the surroundings where the user is.

Meanwhile, for the Macbook Pro, Apple has updated the device with the latest 8th-generation quad-core processors, doubling the previous version’s processing capacity. The Macbook Pro now also has a Touch Bar, Touch ID and the Apple T2 Security Chip.

Apple promises great everyday performance with the devices’ Retina display and all-day battery life, allowing for extensive hours of use. This way, students and even other users can go on with their daily tasks like email, internet surfing, photo editing and FaceTime calls without hassle.

“College students love the Mac — it’s the notebook they rely on from the dorm room to the classroom, and the No. 1 choice among higher education students,” Apple’s senior director of Mac Product Marketing, Tom Boger, said in a statement.

The latest updates are part of Apple’s Back to School promotion, which kicked off today. It is specifically targeted at college students. Under the promotion, Apple is offering a 20% discount on AppleCare+ and a pair of Beats Studio 3 Wireless headphones if students purchase a qualifying Mac notebook or iMac, among many other deals.

For none-college students, you can still purchase the latest Macbook Air at an 11% discount on Amazon.com. For just $1,249, you can save $150 for the 13-inch MacBook Air with 1.6GHz dual-core Intel Core i5 and 256GB SSD storage.

You can also save $110.08, or 6% off, on the 13-inch Macbook Pro on Amazon for just $1,688.92. The entry-level Pro has a 2.4GHz quad-core 8th-generation Intel Core i5 processor and a 256GB SSD. The bigger variant with a 512GB storage only costs $1,878.92, allowing you to save $120.08.

Meanwhile, as Apple updated the latest Macbook Air and Macbook Pro, the company appears to have discontinued the 12-inch Macbook lineup. The company's website no longer shows the 12-inch models, sparking speculations that it will no longer sell the previous versions as it moves forward with adding Retina displays to its whole lineup, even with the entry levels.

This story may contain affiliate links.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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