Nike Launches Subscription Service For Kids’ Sneakers

Posted: Aug 12 2019, 9:10pm CDT | by , in Technology News


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Nike launches subscription service for kids’ sneakers
Photo by Nike

Sign up to surprise your kids with four new pairs of shoes a year or one pair a month.

As school season is about to start, Nike has announced that it is foraying into the product subscription service by first launching a sneaker club for kids, called “Nike Adventure Club.”

The subscription service officially kicked off today, August 12, via the service's own website.

The program is designed to make shoe shopping easier for parents as it lets kids regularly select Nike and Converse shoes for the right-fitting shoe as their feet grow.

Nike Adventure Club offers sizes for kids ages 2 through 10. Parents can choose from four pairs to up to 12 pairs of shoes a year. They can even upgrade, downgrade or pause their subscription service at any time.

If you opt to have four pairs of shoes delivered throughout the year (or every 90 days), you can subscribe to the $20-a-month plan. If you choose to have six pairs a year (or every 60 days), that is worth $30 a month.

For those who choose to have new pairs of shoes every month, they can subscribe to the $50-a-month subscription.

If parents opt to keep the shoes after kids have grown out of them, they can keep the pair, and if not, parents can send it back to Nike Adventure Club so they can either be donated or recycled.

Apart from shoes, the subscription service also comes with exclusive adventure guides that are packed with outdoor games and activities that parents can do with their kids. Nike co-designed the guides with national nonprofit group KaBoom, which aims to promote an active and healthy lifestyle for kids.

Here’s how the program works:

Step 1. Select your plan.

Choose how often you want your kids to receive a new adventure kit (from once a month to four times a year).

Step 2. Pick your shoes.

Select a Nike or Converse pair of shoes.

Step 3. Get the kit.

The shoes and adventure guide will be delivered straight to your door in a personalized box.

Step 4. Begin the adventure.

Start going through the activities in the adventure guides.

“We see Nike Adventure Club sits as having a unique place within Nike, and not just for it being the first sneaker club for kids. It provides a wide range of options for kids, while at the same time, it removes a friction point for parents who are shopping on their behalf,” Nike Adventure Club General Manager Dave Cobban said in a statement.

This story may contain affiliate links.


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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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