The Best Cars That Aren't Being Bought

Posted: Aug 26 2019, 9:35am CDT | by , in Cars & Vehicles


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The Best Cars That Aren't Being Bought
Image: Turo

2019 has seen some great cars, but why aren't people buying these ones?

Automotive manufacturers release half a dozen or more new models every year in an effort to provide variety for car shoppers, but there are plenty of cool cars collecting dust on car lots around the country. What are these cars, why isn't anyone buying them and what can car salespeople do to increase the sales of these nifty automobiles?

BMW i8

The BMW i8 is a unique hybrid sports car, but even with a power boost in the 2018 models, the luxury manufacturer only sold 772 of these sports cars — and that jump from previous years could be because they started offering a convertible option for 2018. The problem isn't the car itself, or the fact that it's a hybrid. It's a sports car, and the sales of these models have been declining since 2016, as baby boomers age out of their midlife crisis years and gen Xers and millennials aren't buying them.

Alfa Romeo 4C

Now, Alfa Romeos are often out of the price range of the average buyer, but that hasn't stopped them from being one of the best selling luxury sports cars in the past. The manufacturer's decision to eliminate the hardtop option and only offer the 4C as a convertible may have shot them in the proverbial foot, since only 238 people bought one of these luxury cars last year.

The fundamental thing for salespeople to remember is that buying a car is contingent on emotion. In the case of the 4C, eliminating the hardtop option upset buyers and likely caused the drop in sales that the model experienced.

Ford GT

We were all excited about the Ford GT. It was supposed to be a fantastic limited-edition model, with only 500 coming off the production line. Then, Ford announced that they'd be building another 500, then another 350 for a total of 1,350. It sounded like an item car collectors would eagerly snap up, but in 2018, Ford only delivered 126 GTs out of the 1,350 they promised.

This situation was mostly Ford's fault, though, because they made it so difficult to own the supercar. Wrestler John Cena ended up dealing with a lawsuit after selling his GT before owning it for 24 months, which violated his contract. It may have also had something to do with the $450,000 price tag.

Nissan GT-R

The Nissan GT-R might be one of Nissan's most iconic models, but it's also become one of the worst-selling cars of all time in recent years. It's been around for 13 years, and in 2019 only 201 of these cars have sold since the beginning of the year. Its sales have been declining steadily since the middle of 2015 — May 2015 is the last month that saw more than 100 GT-Rs sell.

Don't Get Discouraged

As a salesperson, it's vital to remain optimistic. These are all fantastic cars, and while they might not be in as much demand today as they once were, they're still holding on and might regain their popularity in the future.

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The Author

<a href="/latest_stories/all/all/56" rel="author">Scott Huntington</a>
Scott Huntington is a writer and journalist from Harrisburg PA who covered movies, tech, cars, and more. Check out his blog Off The Throttle or follow him on Twitter @SMHuntington.




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