Apple Tipped To Launch Budget IPhones In Spring

Posted: Sep 9 2019, 5:58pm CDT | by , in Technology News


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Apple tipped to launch budget iPhones in spring

Apple could tap into the mid-range market again.

Apple will reportedly bring back low-cost iPhones years after it launched the iPhone SE.

The potential move comes as Apple tries to regain its market share in emerging countries and to recoup its lost appeal in China after Huawei came along with its affordable Android smartphones, the Nikkei reported, citing sources.

Back in 2016, Apple launched the iPhone SE, which uses the same body as the iPhone 5s. The iPhone SE used to be priced at $399 back when it was launched, but you can now find renewed models on for just around $120 or even less.

Sources told the newspaper that the yet-to-be named model will measure at 4.7 inches, similar to the smaller iPhone 8. However, just because it’s small, the new model would still share most of the same components with the flagship iPhones that are set to be announced in the coming days.

A successor to the iPhone SE could be Apple’s strategy to boost its sales after the company recorded flagging sales and shipments over the recent months.

With Apple’s current line of phones that are priced at mid- to high-range, the tech giant has somehow lost its appeal in emerging markets, where Android phone makers like Huawei, Samsung, Oppo and Vivo are gaining traction.

It is unclear whether Apple is indeed planning on the release of a low-cost smartphone, but it could be a bold move for the company, especially with the ongoing trade war between the U.S. and China. Apple manufactures its smartphones in China through a contract with Foxconn.

Because of this, as iPhones and other Apple devices are imported to the U.S., Apple may be bracing for steep tariffs after the Trump administration slapped a heavy levy on China-made imports.

However, the Nikkei said the Sino-American trade war is not the only factor to blame for Apple’s sales slump. The Japanese newspaper said Apple could also attribute the decline to its pricing strategy. Apple CEO Tim Cook did note in January that "price is a factor" behind weaker sales in emerging markets, the Nikkei reported.

Currently, the highest priced iPhone is the iPhone XS Max, which starts at $1,099.

Apple is set to reveal its new iPhone 11 tomorrow, September 10.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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