How To Become A Video Game Content Creator

Posted: Sep 18 2019, 4:08am CDT | by


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How to Become a Video Game Content Creator
How to Become a Video Game Content Creator

Want to Make a Living Creating Video Game Content? Here’s How.

Ever since Twitch and YouTube revolutionized content creation and distribution on the internet, avid video gamers have dreamed of making a living creating content playing the games they love. With 27,000 official Twitch Partners and thousands of successful YouTube channels dedicated to people playing video games, it seems like anyone has a chance to make a full-time living out of video game content creation.

Obviously, it’s a bit more complicated than this, but with the right attitude and dedication, you could possibly draw a salary from your content creation efforts.

The Two Things You Need to Be Successful

Assuming you already have the means to create content (i.e., games, an internet connection, and recording equipment), there are two major things you’ll need to be successful:

  • High-quality content. First, you’ll need content that people actually want to watch. Otherwise, you won’t have an audience, and you won’t have a way to make money. “High-quality” content can take many forms, but must adhere to several key principles.
  • Good marketing and publicity. Even if your content is amazing, it’s going to fail unless you have some way to promote it. You can learn more about online marketing with an online marketing guide, and refine your knowledge through experience, but without any marketing support, your content will be practically incapable of being discovered.

Let’s take a look at these categories in detail.

Content Quality

Your content has to be “good.” Obviously, “good” means different things to different people, but these are some of the most important fundamentals to strive for:

  • Recording fidelity. One of the first things you’ll need is high-fidelity recording. You’ll need some combination of a computer, microphone, camera, and recording software that allows you to create a finished product that’s in high definition. If your video is grainy or inconsistent, or if your audio sounds like it was recorded in front of a desk fan, people aren’t going to watch.
  • An original voice. Your chosen game might be fun, but you’re the real star of the show. People are watching your content to hear from you and your unique voice. Accordingly, that voice needs to be original. If you simply try to mimic or replicate what other people have done, no viewer will stick around for long. You need to establish a personal brand for yourself that distinguishes you from your competitors.
  • A relatable game. You may have a game in mind already, but not just any game will work. You’ll need to find a game that’s popular and relevant to your target audience—but still unique enough that you aren’t overloaded with competition. This is going to be a hard choice, but it’s an important one if you want to succeed.
  • A fresh (or exceptional) take. When playing that game, you’ll need some way to get an edge on your competitors. That could mean playing in some dynamic, inventive new way (like doing a challenge run), or showcasing skills that most of your competitors won’t be able to match.

Marketing and Publicity

Assuming your content quality is in order, much of your success will depend on your ability to publicize that content. You can do this in several ways, including:

  • Networking. Networking is beneficial for many careers, and game content creation is no exception. Get to know other streamers and content creators, especially those involved in the same community you hope to join. Don’t be overly self-promotional, but do support the people you respect most; they’re likely going to support you back. You’ll also get the chance to learn something along the way. Make sure you’re also engaging with your earliest followers and fans.
  • Social media. Whenever you start streaming or upload a new video, take the time to post an update on social media. While you’re at it, work to grow your audience and extended network. This is one of your best distribution channels and it’s completely free—you just have to invest the time to make it work.
  • Paid ads. PPC ads cost a bit of money up front, but they may be worth it if you need an early boost to your audience—and if you have the budget.

Ideally, you’ll use a blend of different strategies to market your content, balancing their strengths and weaknesses.

Most people who try to become streamers or gaming content creators in other mediums will fail. It may be because of poor recording quality, lack of differentiation, the absence of a marketing strategy, or innumerable other factors, but it’s important to realize that the odds of success are not in your favor. If this truly is your dream, and you want to make it work, you’ll need to make significant sacrifices and targeted investments to make it happen.

This story may contain affiliate links.


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The Author

<a href="/latest_stories/all/all/68" rel="author">Larry Alton</a>
Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.




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