EBay Introduces 'Holiday Jargon Jar' As Part Of 'holiday Creep' Campaign

Posted: Oct 22 2019, 9:12am CDT | by , in Technology News

eBay introduces 'Holiday Jargon Jar' as part of 'holiday creep' campaign

The online retailer is going against traditional holiday promotions by big brands and retailers.

In the days leading up to the holiday season, retailers and big brands are known to overuse holiday jargons as they attempt to attract as many shoppers as they can.

Online retail giant eBay appears to be mocking the incessant use of holiday-related words as it launched a campaign against "the holiday creep and madness."

Back in September, eBay said it was taking a stand against the “Christmas Creep,” and that it will not make any holiday promotions until November.

"We love the holidays. But we don’t love the stress-inducing creep that comes with it. Each year, holiday prep and promotions start earlier, and grow bigger, louder and shinier throughout the season. Christmas music in stores in October? Holiday sales before Halloween? It’s gone too far," eBay said at the time.

Now, to support its campaign, eBay unveiled a donation drive called "Holiday Jargon Jar," which will turn big brands' overused holiday jargons into charity.

Under this program, the virtual jar will donate a dollar every time a retailer overuses seasonal words on Twitter. eBay has placed a cap of $50,000 for the donation.

The company said it will employ algorithms and the human eye to scan Twitter for the top 100 holiday buzzwords from 2,000 major brands. Each time a retailer or brand uses one of the predetermined words, eBay pledges to donate $1 to the Holiday Jargon Jar.

The proceeds will go toward SCORE, a team of volunteers and business gurus who help mentor small business owners.

SCORE was founded in 1964, and has since helped more than 11 million aspiring entrepreneurs.

This story may contain affiliate links.


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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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