Toy Of The Year Award Finalists All Shoppable On Target.com

Posted: Nov 13 2019, 3:23am CST | by , in Black Friday 2019

 

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Toy of the Year Award finalists all shoppable on Target.com

As the Toy Foundation released the official lineup of finalists for the 2020 Toy of the Year (TOTY) Awards, Target has created a dedicated shopping page featuring all the finalists on Target.com.

The prestigious TOTY Awards is regarded as the Oscars of the toy industry.

With Target’s dedicated page for all the TOTY nominees, parents and children can gain direct access to a curated list of all the best toys that have been rated highly by toy critics and children alike.

This year, as with every year, the most popular toys from 16 categories will be voted on by consumers and experts to find out which toy is the best among them all. The categories range from action figures, collectibles, construction toys, creative toys, dolls, games, infant and toddler toys, innovative toys, license toys, outdoor toys, playsets, plush toys, preschool toys, specialty toys, STEAM toys to toy vehicles.

Customers can now check out all the nominees and shop all of them on Target.com.

“We've been longtime fans of the joy, excitement, and goodwill that comes with the Toy of the Year program… As a leading toys destination, Target continues to invest in programs like TOTY to support innovation in the toy industry and bring guests a curated assortment and great experience they won't find anywhere else,” Nikhil Nayar, senior vice president of merchandising at Target, said in a statement.

The TOTY Awards is a fundraiser for the Toy Foundation, the philanthropic arm of the North American toy industry. Proceeds from the fundraising will go toward providing joy and comfort to millions of kids in need.

Earlier, Mattel announced that 12 of its brands were nominated for awards.

This story may contain affiliate links.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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