7 In 10 US Shoppers Fall Victim To Fake Products, Survey Finds

Posted: Nov 27 2019, 3:43am CST | by , Updated: Nov 27 2019, 4:17am CST , in Black Friday 2019


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7 in 10 US shoppers fall victim to fake products, survey finds

With the busy holiday shopping period coming up, now is the time to be more vigilant when shopping.

Seven in 10 Americans have been victims of counterfeit products, according to a poll of 1,837 shoppers released by online marketplace OnBuy.com.

OnBuy recently published a survey seeking to assess the awareness of counterfeit goods flooding the consumer market. In its report, the online marketplace found that about 70% of the respondents have been caught out by fake goods.

These fake products include toys and electronics, which OnBuy found in the survey as the most likely to be counterfeit at 74%. Other commonly counterfeited items include shoes, clothes, bags and accessories, and cosmetics and perfumes.

The biggest indicator that a product is bogus after its purchase is the incorrect or inconsistent branding on the delivered item, according to 29% of those surveyed. About 25% said the mismatch between the order and the delivered product gives away that they are fake.

Other respondents said the quality of an item, lack of communication with the seller, and missing accessories or parts are also indicators of a fake good, OnBuy has found.

In addition, approximately 29% of the respondents are worried about overpaying or being ripped off, according to the report. Other concerns surrounding counterfeits include difficulty combating products and sellers, the principle of being tricked, product safety, and risk of other shoppers also falling victim.

OnBuy also found that most shoppers in the United States are not aware that the bogus products they receive could be dangerous. According to the report, about 71% did not know counterfeits are not safety tested as thoroughly as real products.

Most Americans would do more research before buying a product online again, the report added.

About 69% of the participants said they would check reviews and reputability of the seller, with more than half saying they would cross-check items with those from a brand’s official website, examine the terms and conditions to make sure a product can be returned if needed, and look into the website’s security.

With this finding, OnBuy founder and managing director Cas Paton said consumers should always be suspicious and use company or brand keywords when shopping online. Customers must check reviews and seller details, cross-check items, and evaluate products rigorously on arrival, according to Paton, who also encouraged shoppers to report fraudulent sellers.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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