Adobe Predicts Nearly $144B In US Online Sales In Holiday Season 2019

Posted: Nov 29 2019, 9:12pm CST | by , in Black Friday 2019


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Adobe predicts nearly $144B in US online sales in holiday season 2019

The most in-demand products are Frozen 2 items, L.O.L Surprise! Dolls, Apple AirPods, MacBooks, and Samsung TVs.

American consumers are expected to pay a total of $143.7 billion from November to December, according to a retail report by Adobe Analytics.

The analytics provider released a report earlier in November containing data pulled from more than 1 trillion retail site visits and 55 million stock keeping units.

According to the report, Thanksgiving Day online sales are projected to reach $4.4 billion, or a 19.7% year-over-year jump. Those on Black Friday are slated at $7.5 billion, or a 20.5% year-over-year rise.

Cyber Monday is set to be the largest online shopping day of the year, as Adobe expects it to hit a new high of $9.4 billion in sales, representing a 19.1% year-over-year increase.

“The full holiday season is tracking at 15.0% YoY growth with $50.1 billion spent online between [November 1] and [November 26], representing a comparable increase of 15.8% YoY,” Adobe said. “As forecasted, all 26 days in November have surpassed $1 billion in online sales, with 7 days surpassing $2 billion, making this the first year of multiple $2 billion days at this point in the holiday season.”

In addition, shoppers use smartphones to buy products this season more than ever, Adobe claimed, as 34.3% of all e-commerce sales were made on a smartphone, up by 24.2% year over year.

The most in-demand products so far, according to the report, include: Frozen 2 items, L.O.L Surprise! Dolls, and NERF for toys; Pokemon Sword/Shield, Jedi Fallen Order, and Madden 20 for video games; and Apple AirPods, MacBooks, and Samsung TVs for electronics.

“With the shorter shopping season and retailers starting their promotions earlier, Adobe is seeing holiday discounts already well underway even before Thanksgiving Day,” Jason Woosley, vice president of commerce product and platform at Adobe, said in a statement.

Woosley said consumers are already finding discounts on TVs “twice as deep as expected,” with average savings of 17.5% as of recently. “Those consumers who grab their smartphone to do some quick online shopping after dinner are likely to find offers that are even better than this time last year,” according to Woosley.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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