The Resilience Of Television As The Convergence Of Technologies And Content Continues

Posted: Jan 4 2020, 1:34am CST | by , in Technology News

 
The Resilience of Television as the Convergence of Technologies and Content Continues

Television, our beloved box of entertainment that has the ability to quickly teleport us to a magical world of sports, action, and information. Technological advancements have wiped away the signs of gadgets who failed to keep up with the pace. However, the TV box has continued to bear and outshine the weathers of time. People’s interaction with media is changing drastically, getting faster with time and growing different.

Just look around yourself; you will see almost everyone engrossed on a digital device, like a mobile phone, laptop or PC. The scenario is the same whether you’re at work, home, shopping, airport or a restaurant. A recent study revealed that over 80% of the content on the internet will be video. Traditional television saw a great shock after the introduction of entertainment via the internet. However, the viewers still have opted for cable television for high-end sports and TV channels easily accessible from providers like Cox cable TV. Both TV and the internet have adapted accordingly thus far, to meet the audiences’ expectations.

The marriage of TV and the Internet:

We have now experienced the technological breakthrough that happened with the convergence of traditional Television and the Internet. The latest television sets are web optimized traditional television systems, like the interactive Google TV and Apple TV. The time isn’t far when advertisers will start using these interactive screens at work or at home. This technology might enable them to interact with the consumer directly, that too to a point where the consumer can call and place an order directly from the commercial on the TV.

The Developing Consumer Experience

The consumer can now connect their TV device to an internet connection, download various application software from the TV’s suite. Some of which enable you to even draw on your TV screen and edit or print your designs if a printer is attached to your TV. Some also have the option of viewing your picture gallery, make a digital photo frame, slide show and complex features like Family Calendar. You can download as many applications as you wish, depending upon the supported specifications of your Television set.

Entertainment consumption is going more mobile with time and consumers are into on-demand content more than ever before. We have grown used to expecting instant access to our favorite shows whatsoever, it is the new normal. A good number of viewers invested in mobile entertainment technology are from the younger age bracket, which makes it evident, that this trend is going to stay here and it is only bound to see growth from here.

Big Names Coming Together

The traditional broadcast TV is surviving on the big news and sports channels while the rest is available to stream. However, there still isn’t a service that offers everything in one place. So, don’t give up on your cable TV service just yet. Some of the major brands including the likes of Disney, NBC, Dreamworks, and many others are jumping in to bring the best out of this trend for the viewers. With greater digitization content, the consumers are expecting to watch a show anytime, anywhere they want and these brands are working on ways to fulfill this desire of the consumer and support their viewing behaviors.

Television: Industry of Industries

Television has grown into an industry of industries with blurring lines between broadcaster and content and new terminologies are developing. It is now crucial to create content that can gather people around. Companies are now working together to keep it afresh. A recent study found that free access to high-quality games is replacing our habits of watching a TV show to unwind after a long day at work. This makes keeping the viewer interested in an even more difficult task for the content creators. The future of television has three set-top boxes, one to support 4k quality imaging, the second one to improve graphical quality and the third one just like Chromecast.

As long as the Television manages to keep up with the changing times, there’s nothing that can remove our magic box, especially with the prices of TV production reducing significantly over time, it is predicted that most of the content will be viewed on a television set.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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