Lysol Maker RB Teams Up With Amazon For Product Reordering Program

Posted: Jan 8 2020, 5:50am CST | by , in CES


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Lysol maker RB teams up with Amazon for product reordering program

Customers will no longer have to repurchase the products themselves.

Consumer goods products maker RB has partnered with e-commerce giant Amazon to allow consumers to automatically reorder basic home products before they run out of them.

RB is known for its health and households products including Durex condoms, Lysol disinfectant sprays and Strepsils throat relievers, has developed prototypes of their new auto replenishment technologies for basic home products.

Under the program, which will run through Amazon’s Dash Replenishment service, customers will no longer have to log into their Amazon accounts and search for a certain product to reorder them. The technologies that Amazon and RB have developed and will continue developing will reorder the products for them.

The products will then be delivered by Amazon straight to customers’ doorsteps.

The first few home essentials that were part of the initial phase of the partnership are RB’s Enfamil infant formula, Finish dishwasher tablets, as well as new technologies including the SmartCap for vitamins, supplements and medicine bottles and the Air Wick essential mist Bluetooth.

"At RB, innovation is at the center of everything we do, so it's especially exciting for us to be teaming up with Amazon to provide consumers with healthier lives and happier homes—on demand,” RB North America’s communication head Lynn Kenney said in a statement.

The program builds on Amazon’s Dash Replenishment service, which lets customers reorder the products that they usually buy without having to browse on Amazon’s marketplace again.

"Dash Replenishment is about making customers lives easier by eliminating those moments when you unexpectedly run out of an everyday essential," Amazon Dash’s General Manager David Jackson said in a statement.

The CES 2020 is now live, so make sure to catch the latest updates on the biggest consumer electronics trade show, including all the new and improved products from tech giants and startups, at I4U News’ dedicated CES 2020 News Hub.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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