GM Airing Super Bowl TV Ad With LeBron James To Showcase All-electric Hummer

Posted: Jan 14 2020, 3:56am CST | by , in Super Bowl


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GM airing Super Bowl TV ad with LeBron James to showcase all-electric Hummer

The Hummer could be making its grand comeback at the Super Bowl.

General Motors’ could reportedly revive its iconic Hummer pickup truck with an all-electric model, and plans to buy a Super Bowl TV ad spot to make it known.

The Wall Street Journal reports that the all-electric Hummer will be sold under GM’s GMC brand, also a brand that was phased out about 10 years ago, instead of selling it in its standalone brand like it did before.

The newspaper, which cited people familiar with the matter, said GM’s Super Bowl LIV commercial will star NBA superstar LeBron James.

There is no word on whether GM will indeed spend millions on a Super Bowl TV ad spot, or details into how long the reported commercial will run.

The WSJ said GM is looking to sell the revamped Hummer by early 2022. GM has plans to offer several large, battery-powered SUVs and pickup trucks in the future, the report said.

GM decided to phase out the Hummer in 2009 as it fell into bankruptcy.

The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida.

As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience.

For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. Earlier, Facebook also seemingly confirmed speculations about its very first Super Bowl ad after the star of its commercial, Sylvester Stallone, dropped hints on social media. Luxury carmaker Porsche has also confirmed that it is releasing its first Super Bowl ad in 23 years, featuring the electric Taycan.

As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad.

Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl.

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The Author

<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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