Coca-Cola Buys 60-second Spot For Super Bowl 2020 Commercial

Posted: Jan 15 2020, 4:41am CST | by , Updated: Jan 15 2020, 5:08am CST , in Super Bowl

 

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Coca-Cola buys 60-second spot for Super Bowl 2020 commercial

The soda maker will be part of this year's lineup of big ad spenders.

Soft-drinks giant Coca-Cola will be returning to the Big Game this 2020 with a 60-second commercial after taking a break in 2019.

Coca-Cola’s TV commercial will air on the actual day of the Super Bowl LIV on Sunday, February 2 on FOX, Variety reports.

In 2019, Coca-Cola decided to stay on the sidelines during the Super Bowl and has instead aired a commercial just before the game started.

The TV ad was an animation entitled “A Coke is a Coke.”

Although Coca-Cola still regarded it as the company’s 2019 Super Bowl commercial, the advertising industry does not recognize it as one of the TV ads during the Super Bowl because it did not air during the actual game.

It could be because of the exorbitant pricing of spot for a TV commercial during the Big Game. Variety said FOX has priced a 30-second spot to between $5 million and $5.6 million, while slots for pre- and post-game coverage is only around $2 million to $3 million.

Coca-Cola has yet to make an announcement about its TV commercial for the Super Bowl LIV. However, Variety said the company could again focus on celebrating diversity, which has been the focal point of Coke’s Super Bowl TV ads in recent years.

The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida.

As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience.

For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. Earlier, Facebook also seemingly confirmed speculations about its very first Super Bowl ad after the star of its commercial, Sylvester Stallone, dropped hints on social media. Luxury carmaker Porsche has also confirmed that it is releasing its first Super Bowl ad in 23 years, featuring the electric Taycan.

As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad.

Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl.

This story may contain affiliate links.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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