Pop-Tarts To Release First-ever Super Bowl TV Commercial Starring Queer Eye’s Jonathan Van Ness

Posted: Jan 16 2020, 4:56am CST | by , in Super Bowl

 
Pop-Tarts to release first-ever Super Bowl TV commercial starring Queer Eye’s Jonathan Van Ness

The commercial will feature the newly released Pop-Tarts Pretzel.

For the very first time in the brand’s history, Pop-Tarts will be spending big on its advertising efforts by buying a TV ad spot during the 2020 Super Bowl.

The commercial will run for 30 seconds and it will be produced by Pop-Tarts creative agency, MRY. It will star Queer Eye’s Jonathan Van Ness.

Jonathan, on Twitter, revealed Pop-Tarts ad as one that will showcase the new Pop-Tarts Pretzel.

The Pop-Tarts Pretzel was only unveiled in November 2019.

Pop-Tarts’ ad will debut alongside all the other brands that spent millions of dollars to secure airtime during the biggest game of the year. The annual Super Bowl records the highest viewership in the entire United States among all the other days of the year.

Kellogg’s-owned Pop-Tarts said it will be taking advantage of the biggest snacking days of the year to advertise its sweet snacks, seeking to break the tradition of just munching on wings, pizza and dips during the Big Game.

"There's no bigger stage for brands than the Big Game… And since this will be our first-time advertising during this must-watch event, we wanted to be the first to announce that the Pop-Tarts brand will be there,” Pop-Tarts’ senior director of marketing Philipp Schaffer was quoted as saying.

The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida.

As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience.

For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. Earlier, Facebook also seemingly confirmed speculations about its very first Super Bowl ad after the star of its commercial, Sylvester Stallone, dropped hints on social media. Luxury carmaker Porsche has also confirmed that it is releasing its first Super Bowl ad in 23 years, featuring the electric Taycan.

As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad.

Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl.

This story may contain affiliate links.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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