Super Bowl 2020: Insurer New York Life To Air 60-second TV Commercial

Posted: Jan 19 2020, 12:02am CST | by , in Super Bowl

 
Super Bowl 2020: Insurer New York Life to air 60-second TV commercial

It marks New York Life's return to the Big Game since 1990.

The 2020 Super Bowl is just two weeks away and the entire nation is gearing up for the biggest game of the year, including advertisers that spent millions of dollars on TV commercials.

Among them is mutual life insurer New York Life Insurance. The company has bought a 60-second spot for a TV commercial during the Super Bowl LIV and it will air during the first and second quarters of the Big Game.

The move celebrates 175 years since New York Life was founded. It also marks New York Life’s first return to the Super Bowl since 1990, its last Super Bowl presence. The company has previously took advantage of the Super Bowl’s high viewership rating through much of the 1970s and the late 1980s.

“As we prepare to celebrate New York Life’s first 175 years in 2020, we plan to highlight the values that have been the foundation of New York Life for nearly two centuries. Core beliefs shared by our customers, agents, and employees have helped build better futures for those they love, providing financial security and peace of mind for millions of Americans since 1845,” New York Life’s vice president for brand marketing Kari Axberg said in a statement.

“This global media moment provides the perfect platform for us to launch our anniversary and our new brand campaign.” Axberg added.

The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida.
As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience.

For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. Earlier, Facebook also seemingly confirmed speculations about its very first Super Bowl ad after the star of its commercial, Sylvester Stallone, dropped hints on social media. Luxury carmaker Porsche has also confirmed that it is releasing its first Super Bowl ad in 23 years, featuring the electric Taycan.

As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Porsche Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad.

Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl.

This story may contain affiliate links.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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