Secret Deodorant Debuts Super Bowl 2020 Ad 'The Secret Kicker'

Posted: Jan 28 2020, 5:34am CST | by , in Super Bowl

 
Secret Deodorant debuts Super Bowl 2020 ad 'The Secret Kicker'

The brand is pushing its #KickInequality campaign during the Big Game.

About a week before the Super Bowl 2020 kicks off, Secret Deodorant has released its TV campaign for the Big Game entitled "The Secret Kicker."

The one-minute ad debuted on The Ellen DeGeneres Show and it showcased how women can achieve great lengths in football. Secret’s Super Bowl 2020 commercial aptly entitled its ad The Secret Kicker as the clip shows how two women, masked in football helmets, were able to score big with their winning kick during the game. The women were revealed to be U.S. soccer players Carli Lloyd and Crystal Dunn.

The crowd in the arena goes wild following their reveal.

“More than two-thirds of girls believe that society doesn’t encourage women to play sports… We’re setting out to change this notion by spotlighting world-class female athletes on a field where gender equality is not yet the norm. Whether or not a woman wants to play football, shouldn’t she at least be able to consider it a possibility? We believe that there are some things women shouldn’t have to sweat – and equal opportunity is one of them,” Secret’s Associate Brand Director Sara Saunders said in a statement.

Secret has kicked off its #KickInequality campaign following the release of its Super Bowl TV ad on the Ellen Show.

“Throughout the NFL, we welcome passionate players of all backgrounds and of any gender to be part of our team both on and off the field,” NFL’s Senior Director of Diversity & Inclusion Samantha Rapoport said.

The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida.
As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience.

For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. The most popular yet is Porsche's all-electric Taycan commercial called "The Heist."

As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Porsche Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad.

Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl.

This story may contain affiliate links.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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