Hyundai Launches Super Bowl 2020 Commercial ‘Smaht Pahk’ With Chris Evans, John Krasinski, Rachel Dratch

Posted: Jan 28 2020, 6:20am CST | by , in Super Bowl

Hyundai launches Super Bowl 2020 commercial ‘Smaht Pahk’ with Chris Evans, John Krasinski, Rachel Dratch

The ad showcases a fun way to describe the new Sonata's Remote Smart Parking Assist technology.

After releasing its Super Bowl ad teaser starring Boston Red Sox legend David Ortiz and Saturday Night Live star Rachel Dratch, Hyundai has finally debuted its official Big Game TV commercial starring both David and Rachel, along with other Boston natives Chris Evans and John Krasinski.

The ad showcases the all-new 2020 Sonata’s Remote Smart Parking Assist feature that is able to park without a driver even through toughest parking spots in Boston.

Hyundai’s Super Bowl ad shows Chris Evans outside a coffee shop in Boston as someone attempts to park in a very narrow spot. Rachel Dratch then walks up to Chris and they discuss the said driver.

The first car leaves after finding it hard to park, and then pops up John Krasinski driving the new 2020 Sonata. John successfully parks the Sonata without driving it through the car’s Smart Park technology, which he utters in his Boston accent, as “Smaht Pahk.”

David then surprisingly opens a window nearby, shouting to the group to ask what is going on.

“Using the Boston accent as our creative hook was something that quickly became a favorite during the creative development process… Remote Smart Parking Assist was difficult to say and remember, but a truncated ‘Smaht Pahk’ caught on when one of our creatives said it in a Boston accent,” Hyundai Motor America CMO Angela Zepeda said in a statement.

Watch Hyundai’s Smaht Pahk ad right here:

The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida.
As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience.

For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. The most popular yet is Porsche's all-electric Taycan commercial called "The Heist."

As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Porsche Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad.

Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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