Mountain Dew Channels 'The Shining' In Super Bowl 2020 TV Ad

Posted: Jan 29 2020, 3:31am CST | by , in Super Bowl

Mountain Dew channels 'The Shining' in Super Bowl 2020 TV ad

The soda brand puts a fun twist to the 1980s horror film.

True to its Super Bowl TV ad teaser, Mountain Dew is indeed releasing a commercial that reimagined the 1980 horror film “The Shining” to showcase the new Mountain Dew Zero Sugar.

Mountain Dew’s Super Bowl 2020 ad stars Bryan Cranston, best known for playing Walter White on the AMC series Breaking Bad, as he plays the part of Jack Torrance, the iconic character of Stephen King's horror novel The Shining. Jacks was played by Jack Nicholson in the 1980 film adaptation.

Tracee Ellis Ross, best known for her lead roles in the comedy television series Girlfriends and Black-ish, stars alongside Cranston in the Mountain Dew ad.

Mountain Dew’s Big Game commercial pays homage to some of the iconic scenes in The Shining, including Jack walking up the stairs and trying to hack down the bathroom door with an axe. The clip also replaced the flood of blood scene with a shot of Mountain Dew flooding. The 30-second commercial also made a fun twist to the twins in The Shining.

Watch Mountain Dew’s ad for "As Good As the Original, Maybe Even Better” campaign here:

"DEW launched a Zero Sugar product for the first time ever this January and we're using our Super Bowl spot to tell fans it's 'As Good As the Original, Maybe Even Better.' We partnered with two major Hollywood actors to help us tell that story on one of the world's biggest stages… We hope fans will enjoy the unexpected humor and fantastic casting. Tracee and Bryan had incredible chemistry and the energy on set was dynamic,” Mountain Dew’s Senior Director for Marketing Erin Chin said.

The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida.
As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience.

For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. The most popular yet is Porsche's all-electric Taycan commercial called "The Heist."

As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Porsche Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad.

Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl.

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The Author

<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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