John Cena, Jimmy Fallon Star In Michelob ULTRA’s Super Bowl 2020 TV Commercial

Posted: Jan 29 2020, 3:56am CST | by , in Super Bowl

John Cena, Jimmy Fallon star in Michelob ULTRA’s Super Bowl 2020 TV commercial

The ad shows how fitness can be fun with a drink.

Michelob ULTRA has released its official TV ad for this year’s Super Bowl and it’s a refreshing take on how fitness can be fun.

The 60-second-long ad is entitled “Jimmy Works It Out.” It stars professional wrestler and actor John Cena, who is out to help late night TV host Jimmy Fallon as he works out. Michelob ULTRA’s Super Bowl ad also features The Roots, Usain Bolt, Brooks Koepka, Kerri Walsh Jennings and Brooke Sweat.

Michelob ULTRA said it showcases how its beer can be enjoyed after a long day of working out at the gym, on the track, in the studio or wherever.

The ad is part of Michelob ULTRA’s brand campaign "Do It For The Cheers," which celebrates the role of enjoyment in active consumers' day-to-day lives.

"For this commercial, Michelob ULTRA was looking to cast someone who hates working out and loves drinking beer… Luckily for me, when you Google that my name is the first thing that pops up,” Fallon said in a statement.

The Michelob ULTRA Super Bowl 2020 commercial is the brand’s fifth consecutive Super Bowl appearance.

"Michelob ULTRA has always celebrated the active, balanced lifestyles of our drinkers and this year we're showing people like Jimmy -- those who may think fitness is a chore -- that they don't have to sacrifice fun to live an active lifestyle… In our new campaign, people will see that working hard and enjoying themselves don't have to be at odds with each other. We're excited to use the Super Bowl stage to let viewers know that you can have your beer and drink it too,” Michelob ULTRA’s Vice President of Marketing Azania Andrews was quoted as saying.

The 2020 Super Bowl, or Super Bowl LIV, will be taking place on Sunday, February 2 at Hard Rock Stadium in Miami Gardens, Florida.
As the biggest game of the year nears, expect to see all the most inspiring, hilarious and exciting TV commercials from the biggest companies who seek to get their message out to a massive audience.

For this year’s Super Bowl, the very first to announce that they are coming back with a new ad is Avocados From Mexico. The most popular yet is Porsche's all-electric Taycan commercial called "The Heist."

As with previous years, we cover all the most popular Super Bowl commercials. Find out which companies are spending millions of dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2020 ads as they become available on our official Super Bowl News Hub. How to watch the Porsche Taycan Super Bowl 2020 ad? Check the I4U News Super Bowl 2020 site for teasers and the full released Porsche Super Bowl 2020 ad.

Check out all the best TV deals for your viewing pleasure ahead of the Super Bowl.

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The Author

<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.




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