Tips On How To Create Your Own Logo

Posted: Feb 11 2020, 5:15am CST | by , Updated: Feb 13 2020, 5:43am CST , in How To

Tips On How To Create Your Own Logo

For anyone taking their first tentative steps into the world of owning a small business, it’s safe to say that creating a logo is one of the most important things to consider when you’re just starting out.

From Sony to Facebook, logos are often far more intrinsic to a company’s image than people might think at first. Whether it’s on a product or billboard, a business card or leaflet, an app store or t-shirt, or even on the side of a car, you have to ensure that this logo is something that reflects your brand positively, is memorable, and is easy to read. But there’s more to it than just that, too.

So, if you’re looking to create your own logo for your new business or organization, then check out some of the following tips.

Think about first impressions

It’s probably true that we notice really bad logos more than great ones! A good logo should simply sit well with everyone and match the product or service being offered. Learn from past logo mistakes and get as many opinions as possible when you’re narrowing down your choices to your final designs. Sometimes, other people can point out things you might not have noticed, even if you’ve looked at the logo hundreds of times.

Don’t be afraid of change

Perhaps you’ve spent a considerable amount of money to hire a professional to create a logo but you’re still not happy. Don’t accept second best. While businesses often change logos, these are usually small edits that simply clean up the design or switch it up just slightly. It’s rare to scrap a design completely but it must be done if you’re not happy. It’s better to be satisfied with your design and to tweak it later on down the line. It’s also possible to get ready-made designs from an online logo maker tool, which makes it easy to find something quickly and without all the back and forth!

Simplicity works well, but not always

Many experts will tell you to keep your logo as plain as possible, such as with the Nike swoosh or McDonald’s arches. However, this isn’t always the answer, as both Coca Cola and Starbucks have quite detailed and intricate logos. Create a logo that fits you well regardless of how simple or complicated it might look – it just has to be perfect. Of course, the logo should look the same on a computer screen as it does when printed on a T-shirt, so consider the design for different mediums.

Look at your competition

Imagine if you came up with the best and most forward-thinking logo design in the history of the world only to then discover that another brand has something nearly identical. Particularly in your line of business, but also in general, research day and night until you’re sure that no other company or organization has a logo similar to the one you’re thinking about.

Think about what you’re offering

Let’s say you’re a new landscaping business looking for a logo. Start with a mood board and link up as many ideas as possible. Think green, maybe something with a letter you could turn into a tree, for example. Mix and match different style ideas. You can make the final choice when there are at least some decent concepts out there. Consider the colors, font, and any imagery you’d like to include in the logo.

In the end, try to have a bit of fun when designing your logo, as it should be a representation of your brand and what you stand for. Feel free to inject some personality into your logo and make it unique to you. The most important thing is to be open for suggestions and not to keep the design too closely to your chest. Once you’re 100% happy, start getting that logo out into the world!

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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