Blu-ray Uphill Battle Ahead This Holiday Shopping Season

Posted: May 5 2008, 5:00am CDT | by , Updated: Aug 11 2010, 7:52am CDT, in News | Home Entertainment

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According to sales statistics by Market Research Company NPD, Blu-ray is not a selling as well as one would expect after HD-DVD died.

Blu-ray player sales dropped 40% from January to February in the U.S. and only saw a 2 percent increase from February to March, according to NPD's Retail Tracking Service.
Apparently consumers would rather buy a cheap up converting DVD player, before dropping top dollar on a Blu-ray player.
The Blu-ray player manufacturers really need to get their act together for this holiday season. As long as the PS3 is the cheapest and only future proof Blu-ray player the install base of Blu-ray will not reach significant levels.
Blu-ray discs are now available readily in shops and also for rent. Now consumers need an affordable Blu-ray player with a price of $200-$250 with a decent feature set.
Consumers already need to spend serious money on an HDTV, a Blu-ray player has to be seen as a shoe-in for the HDTV purchase for a broader segment of consumers. The early adopters already blew their cash on a Blu-ray player they will have to replace later this year with BD-Live enabled ones like the Panasonic DMP-BD50 (photo).
Via the NPD site.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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