Joseph Johnson, an assistant professor at the University of Miami School of Business Administration has conducted a study that looks at the effect a good or bad review of an electronic item or gadget from Walt Mossberg of The Wall Street Journal has on a company.
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According to the study there is a direct correlation between a company’s stock gains or losses and reviews of its products by Mossberg. According to the study is Mossberg gives an item a good review the company stock sees average gains of $500 million. If Mossberg gives an item a bad review the company stock loses an average of $200 million.
"When introducing new products, managers are often in a rush to market new products to beat out the competition. In doing so, they follow the logic of 'It's more important to be first than to be better,'" said co-author Professor Gerard Tellis from the USC Marshall School of Business. "This research proves that the successful business motto should be, 'It's better to be better than to be first."