Sprint Excited About Obama's Joe Biden VP Pick SMS

Posted: Aug 23 2008, 9:18am CDT | by , Updated: Aug 11 2010, 10:13am CDT, in News | Other Stuff

Sprint excited about Obama's Joe Biden VP Pick SMS
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Barack Obama announced today via an SMS text message to supporters that Democratic U.S. Sen. Joe Biden would be Obama’s pick for vice president. Reason enough for Sprint to issue a press-release praising their SMS service.
Traffic on Sprint's short code for the Obama campaign rose 255% following the announcement, which was texted shortly after 3:00 a.m. EST.
At 3am not that many people actually are texting, just a couple of lost hearts out there.
So it is quite easy to create a spike sending out a broadcast SMS. Anyway, nice try to create some PR on a Saturday.
Via this Sprint announcement.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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