Oxford and Cambridge universities are both now offering free content via iTunes U on the iTunes Store. The free content includes videos, podcasts, music tracks, and other content from multiple contributors, some of which are Nobel Prize winners.
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Obviously, you will need access to the iTunes store via a computer to get the free content, but not necessarily an iPod to play the content on the go. The universities see the content as a marketing opportunity.
The two prestigious educational institutions hope that the content will help provide background to students who are interested in attending the university.