Super Bowl 3D Ads Try To Trigger New 3D At Home Trend

Posted: Jan 26 2009, 10:00am CST | by , Updated: Aug 11 2010, 12:45pm CDT , in Super Bowl


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We have reported about the huge Super Bowl 3D promotion quite a bit in the past few weeks. The reason for our attention to this topic is that Super Bowl is a huge event and 3D for Home Theater is ready for its next attempt to take over the living room.
The Super Bowl 3D ads from DreamWorks and SoBe are using free 3D paper glasses that use Intel's InTru 3D as well as the ColorCode 3-D technology. The quality of the 3D experience should be a bit better than back in 1950 when this kind of 3D technology had its first power play and failed because of low 3D quality and lack of content.
But it is actually not about these 3D paper glasses based 3D technology that is waiting for 3D content from Hollywood studios. There are now a several HDTVs from Mitsubishi and also from other manufacturers that are 3D ready and work with active shutter glasses to provide a much higher 3D quality. Actually all 2008-09 Mitsubishi Home Theater TVs including the Laser TV LaserVue are 3D Ready. The only way to use the 3D feature on these TVs is with a PC running for instance the new NVIDIA GeForce 3D Vision Kit.
What we actually want are 3D Blu-ray movies. HD is here, 3D is the logical next step for Home Cinemas. Of course it would help to have auto stereo HDTV sets to lose the obnoxious shutter glasses. If the 3D quality is good enough for a blockbuster movie, I would wear the glasses even at home. I already wear them in IMAX Movie Theaters and I did not die of shame.

The response to the Super Bowl 3D ads and the 3D episode Chuck will make or break the next coming of 3D. If viewers are not enthused by the 3D experience 3D in the Living room will be postponed again maybe for another 50 years.

40 companies including Mitsubish have formed the the 3D@Home Consortium (site) who are working together to speed the adoption of high-quality 3D into the home. CES showed several new 3D products as well and you can go buy 3D ready gear right now. The only problem is the missing content unless you connect a PC and run 3D drivers like the NVIDIA stuff.

3D Ready HDTVs:
Mitsubishi WD-57833, WD-60735, WD-60C8, WD-65735, WD-65736, WD-65C8, WD-65833, WD-65835, WD-73735, WD-73736, WD-73833, WD-73835, WD-73C8, and LaserVue L65-A90. Shop for Mitsubishi TVs on Amazon.

Samsung PN42A450P, Samsung PN50A450P, Samsung HL50A650, Samsung HL-T5075S, Samsung HL56A650, Samsung HL-S5687W, Samsung HL-T5656W, Samsung HL-T5675S, Samsung HL-T5687S, Samsung HLT5689S, Samsung HL61A650, Samsung HL61A750, Samsung HL67A510, Samsung HL67A750 and Samsung HL72A650. Shop for Samsung HDTVs on Amazon. (Via Next3d).

Shutter Glasses:
RealD CrystalEyes, NuVision 60GX, eDimensional Wireless Glasses, Samsung SSG1000, and GeForce 3D Vision Kit. Via Next3d). Besides the Geforce Vision Kit shutterglasses are not widely available. The TV makers should really bundle the glasses with the TV if they want to push the 3D feature. TV makers should at least bundle two pairs.

Super Bowl 2009 will be happening on Sunday February 1st. This Super Bowl is a treat for geeks that is why we will cover it even more than in 2008. Despite the recession a 30 second Super Bowl Ad costs about $3m and there should be lots of must see Commercials again. There will be for instance the first 3D Super Bowl Ads and lots of Super Bowl Ads featuring new 2009 Sci-fi Movies including the new Star Trek and the next Transformers movie. So make sure you have your Super Bowl sized LCD HDTV and NFL Gear ready. Find out Where you can find the Super Bowl 3D Glasses.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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