NeuroSky and Mattel are teaming up to create what they call the next generation of games and toys. NeuroSky makes gear that is called brain-computer interface equipment. All of the games and toys created with the collaboration will use the NeuroSky ThinkGear headset to process brainwaves and turn them into digital signals.
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Among the first toys to debut in the collaboration will be the Mindflex game to be launched by Mattel. The game will use mind-eye coordination and physical acuity to levitate and guide a small foam ball around a customizable obstacle course.
The harder the player concentrates the digital signal from the games headset powers a fan inside the game to move the ball faster. When a player relaxes, the ball will drop. The game will include five electronic games along with multiplayer options and numerous obstacle course set-ups. Mindflex will launch this fall and retail for $79.99.