X-Box Strategy Director Defects To Apple!

Posted: May 1 2009, 12:00pm CDT | by , Updated: Aug 11 2010, 2:08pm CDT , in Apple


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Yet another high-level executive from a major company has joined the expanding Apple Umbrella. Richard Teversham, a 15 year veteran of Microsoft and the leader of the X-Box's strategy team has joined Apple.

This is big news for the industry, as it means Apple has pulled another extremely experienced executive into their fold. Teversham has done some amazing work turning the X-box into the cash cow that it is. Apple has some big developments underway, and it's likely they'll be using Teversham's expertise to help establish an edge in the exploding netbook industry. Considering how long it's taken Apple to throw its hat into the ring, they are likely to need it.

When I look at this hiring alongside Bill Drebin's, I can't help but think it means Apple has something very graphically intensive coming down the pipe. They could be underway developing a dedicated graphics card for the iPhone. The iPhone has already proven to be able to hold its own as a gaming device, and video game apps are extremely popular.

If Apple were to develop the first dedicated graphics card for a phone, they could create some incredibly complex and graphically advanced games, up there with console games in complexity and quality. Apple knows that the market is there, and I think they're hoping to be the first company to really establish the market.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.




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