Samsung Star/Preston Touchphones Hit The Market.

Posted: May 6 2009, 12:00pm CDT | by , Updated: Aug 11 2010, 2:13pm CDT , in Mobile Phones


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As part of their somewhat scary sounding dedication to provide 'full touch products for every lifestyle', Samsung unveiled two new phones today. The Samsung Star (S5230) is a 2.5G phone, and the somewhat-oddly-named Preston (S5600) is a 3G. The Star has a 3 inch WQVGA display, and the Preston has a 2.8 QVGA display. Both new phones look a heck of a lot like one another, with the Preston having a more rounded off bottom.

No pricing information has been made available yet, but there are already more than 2 million pre-orders made. I can't deny that both phones look cool and very easy to use. Alongside Samsung's reputation for quality phones, these budget touchphones should be extremely successful. Samsung certainly thinks so. In the press release JK Shin, the head of their Mobile Division, said,

"Samsung Star and Samsung Preston are significant additions to our full-touch screen mobile portfolio, featuring all the essential functions in one single device. I am pretty confident that the products will be one of our historical best selling mobiles."

Despite the questionable grammar of that statement, I have to concur with Mr. Shin. It's very fun to watch the titans of Apple, Google, Palm, and BlackBerry battle it out on the big stage, but they don't represent the whole smartphone industry. There are a lot of people out there who don't have the cash for an iPhone, but want a fancy touchscreen smartphone too. Samsung is going to reel these people in by the truckload, because they've put out what looks like a well-made product. If the price is fair, I expect to see these things take off like a rocket.

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<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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