Is No More

Posted: Aug 10 2009, 10:00am CDT | by , Updated: Aug 11 2010, 3:42pm CDT , in Technology News


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If you're a fan of the URL shortening service, today is a dark day. A visit to the website shows that it is in the process of being dismantled. Don't worry, all of your tweets with URLs will still work, and all links will continue to redirect until Dec 30 of this year.

The blog has more information about the reasons for the end of service. Basically, it all boils down to cost. Monetizing URL shortening has proved to be a daunting, nigh-impossible task. The people behind just reached a point where they could no longer afford to pay the network costs. They contacted several people in the Twitter development sphere to try and find a buyer, but to no avail. was a big part of the reason for's demise. Twitter used as their default, which made things even more difficult for the vastly-superior Anytime a well-designed, promising product like fails is a sad moment, but it's not a particularly surprising one. Social media is not a forgiving field.

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