NPD Group Reports Back To Schools Sales Were Down

Posted: Oct 7 2009, 5:41am CDT | by , Updated: Aug 11 2010, 4:42pm CDT, in News | Notebooks and PCs

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According to the NPD Group back to school sales were on a downward trend this year. Back to school is traditionally a very strong season for selling notebook computers. This year the seven week back to school period saw sales decline by 12.5% compared to 2008.

The total sales during the period were $7.6 billion and office supply stores saw revenue decrease by 3% to $677.2 million. NPD's figures show that the average selling price for a PC went from $804 in 2008 to $624 in 2009. Notebooks did account for the most money spent in the consumer electronics category though with 21% of all revenue earned.

Netbooks remained strong with the small machines accounting for 14% of all notebooks sold, up less than 2% from last year. Declines in average prices kept nearly all consumer technology categories from making revenue gains.

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