Sony is going to release the new firmware 3.10 for the Sony PS3 soon. On their official blog Sony is giving a preview of the new Sony PS3 firmware 3.10.
With firmware 3.10 you will be able to link your PSN account with your Facebook account. By linking your PlayStation Network account to your Facebook account, you will have the option for the Sony PS3 to automatically update your Facebook News Feed with Trophy and PlayStation Store activity.
Additional highlights from the new PS3 firmware 3.10 include new revamped Photo category on the XMB and the PSN Friends List has been modified based on feedback we received after update 3.00. Additionally, you can now choose a color for your PSN ID on the XMB.
The Playstation Blog has published a video demonstrating the new features found in the PS3 firmware 3.10.