Samsung Diva Phone Collection Launches

Posted: Dec 1 2009, 2:50pm CST | by , Updated: Aug 11 2010, 5:58pm CDT , in Mobile Phones


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Samsung is a smart company. They know that the key of marketing to fashion-obsessed teen and pre-teen girls is to make your products as ridiculously gaudy as possible. Hence, the Samsung Diva, a series of phone one reporter (me) described as "really, really girly" when it first leaked. Now the Divas have landed, and they're just in time for Christmas.

The press release for the new Diva phones is one of the most hilariously misogynist pieces of product writing out there. It claims that the new Divas will "satisfy every woman's fascination and desire for mobile phones" and "satiate the inner needs of women mobile phone users".

Apparently those needs will be satiated by either the S7070's 3" resistive touchscreen and 3.2 MP camera, or the S5150's 2.2" QVGA display and "3D quilted pattern" back cover. Both phones also have the 'Fake Call' and 'SOS Message' security features. These are billed as offering "peace of mind in potentially unsafe situations".

Actually, safety might be the only thing these Diva phones can honestly brag about providing. No self-respecting criminal is going to steal either of these mobiles. The girls who walk around packing iPhones and Droids and Pres might have far, far superior phones, but at least the Diva isn't a virtual magnet for street crime.

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<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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