Avatar Sets 3D Movie Sales Record

Posted: Dec 21 2009, 11:00am CST | by , Updated: Aug 11 2010, 6:25pm CDT, in News | Technology News

 
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Last Friday I shuffled down to the movie house to catch a showing of James Cameron's "Avatar" in glorious 3D. Like millions of other people, I was spellbound. Sure, the dialogue wasn't always A+ material and the plot seemed a little overly familiar. None of that mattered; I was focusing on the sheer beauty of Pandora. "Avatar" presents the viewer with an almost impossibly rich world, one that is brought to life more fully than I could have imagined thanks to new 3D technology. Needless to say, the film's been a huge success. Bloomberg.com reports that it made a staggering $73 million over the course of its opening weekend in the U.S. and Canada alone. That breaks the record for opening-weekend 3D box office sales set by "Up" earlier this year. Worldwide, "Avatar" is estimated to have made as much as $232.2 million during its opening weekend. That would make this film the #2 December release in history.These sales are great news for News Corp., who put as much as half a billion dollars into the project. This is also great news for the film industry as a whole. Massive 3D releases like "Avatar" are events. Spectacles that cannot be properly viewed from the comfort of your home with a torrented file. "Avatar" is proof that the days of the big-budget blockbuster need not be behind us. Hundreds of millions of dollars can be used to create something greater than the latest Michael Bay explosion-palooza. If you haven't seen "Avatar' yet, you owe it to your nerdiness to go buy a ticket now. In 3D. Trust me, the extra $3 is well worth it. You've never had a movie-going experience like this before.

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<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
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