CES 2010: NASCAR And DreamGEAR To Offer Co-branded Video Game Accessories

Posted: Jan 4 2010, 9:58am CST | by , Updated: Aug 11 2010, 6:33pm CDT, in News | CES

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Video game accessory maker dreamGEAR has announced a licensing partnership with NASCAR. dreamGEAR is producing NASCAR-branded gaming accessories for racing video game titles on the market. These new products will be introduced at the CES 2010.

Compatible with all Sony PS3 and Nintendo Wii racing games, the new NASCAR-branded dreamGEAR wheels will give gamers the feel of being on the racetrack, while showcasing the look of iconic NASCAR racecar wheels. dreamGEAR worked with NASCAR - the No. 1 spectator sport - to give racing game enthusiasts an experience at every turn much like their favorite NASCAR drivers.

Simulating the excitement of real-life steering wheels, the NASCAR-branded dreamGEAR wheels have a larger grip and more lifelike feel than other video game wheels currently on the market. The NASCAR inspired wheel design provides a combination of aesthetics and practicality with full rubberized sidings for enhanced comfort and brackets for authentic styling.

The two new NASCAR racing wheels for PS3 and Wii attach to or hold a Wii Controller or a PS3 wireless controller, making it possible for gamers to grip the wheel and simulate actual racing. Both racing wheels will be available in the first quarter of 2010 in the U.S., Canada and Mexico. The Nintendo Wii and PS3 racing wheels are $14.99.

CES 2010 is here and with it tons of hot product announcements. Stay on top of the huge amount of CES 2010 news and highlights with I4U News. Read all about CES 2010 now. Follow I4U News on Twitter.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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