Sony CES Keynote: What Went Down

Posted: Jan 6 2010, 8:04pm CST | by , Updated: Aug 11 2010, 6:42pm CDT, in CES


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Sony has just wrapped up their CES 2010 keynote address. We got to see a teen pop star sing a song, a ton of new Sony products, and 3D everything. I've condensed all of the jabbering, poorly timed jokes and awkward pauses into a short list of the most interesting reveals. You're welcome!

-Sony will be bringing all of Jimmi Hendrix's songs, including archived recordings, live shows, and a whole bunch of never-before-seen material, out for purchase. We'll be able to see a ton of old Hendrix concerts in 3D. Great news, even if you aren't a hippy.

-Taylor Swift will, apparently, be documenting the next year or so of her life with Sony products. Hooray?

-A whole bunch of new Bravia TVs are launching in 2010, they will range from 22" to 60". New internet options will be available, including HD movie streaming (in some cases even before the DVD release).

-Sony is taking pre-orders for these new Bravia's, starting tonight. They aim to ship in March.

-Sony has a bunch of Blu-rays and 3D Blu-rays hitting in 2010.

-The Dash, a personal internet viewer, will launch this year. Basically the Dash is a touchscreen computer in the form of a large alarm clock. On a desk, it's basically a kick-ass cyberpunk Rolodex. The Dash will basically be a WiFi PMP with a bunch of programs to aggregate daily news, sports, weather, and traffic data and update you in the morning. Kind of awesome.

-Sony's PlayStation Network will no longer just be for the PlayStation. They're using the online sales and distribution infastructure to start pushing other Sony products too. Eventually you'll be able to order any piece of hardware, or stream/download any movie/song/game made by Sony from the PSN. A really great idea, kudos Sony.

-Reader Daily Edition Wireless reader. A wireless reader that has exclusive access to New York Post and Dow Jones content. Honestly, it's pretty boring compared to all the next-gen readers hitting. Get with the times, Sony.

-New Handycam and Cyber-shot cameras will be able to use SD cards. Sony will also be selling SD cards. Sony seemed inordinately proud of being a year late.

-New full HD Flash memory Handycams will come in 2010.

-The HD Bloggie is basically Sony's Flip HD.

-TransferJet tech in new Cyber-shots will allow them to share info when placed close to another device with TransferJet. This tech will be coming to other Sony products soon. If PMPs are among them, a whole new age of unsavory piracy is about to begin.

-Sony played that stupid, "Tonight's Gonna Be A Good Night" song and I got so angry I almost compromised my journalistic integrity and hated them for it.

-One random commenter described Sony's "TransferJet' technology as "Camera sex", which is crude but accurate.

-One of the new Vaios will be partially made from recycled parts. It will come with no manual (electronic only) and will have a recycled box. SONY; if you actually want to make an environmental impact, stop printing any manuals.

-The new quad-core F-Series Vaios are coming. They'll have Blu-ray drives and HDMI across the line.

-The Sony Vaio Z-Series weighs 3 lbs, comes with SSDs and has available Blu-ray and HDMI-out. They look awesome and I want one badly.

-Discovery Channel and IMAX have teamed up with Sony to create 3DTV; a whole network of AWESOME! Shark week in 3D was mentioned specifically.

-ESPN 3D: An ESPN 3D channel, 85 events minimum in its first year. Live HD 3D games.

-Newer PS3s will be able to take a firmware upgrade to become 3D capable.

-3D HDTVs hitting in 2010, screen sizes up to 60".

-A 3D OLED TV was shown. Sony engineers are "working to bring the costs down". I think I speak for everyone when I say, "Godspeed, gentlemen."

-Sony's goal is to become the undisputed global leader in 3D. We'll see. They're sure as hell hitting the ground running, I'll give them that.

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<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
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