Doritos Fan-Made 'Underdog' Ad Wins No. 2 On USA Today Ad Meter

Posted: Feb 8 2010, 9:46am CST | by , Updated: Aug 11 2010, 7:23pm CDT, in News | Super Bowl


This story may contain affiliate links.

/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";

Buy This Now On Amazon

One of the best Super Bowl ads that aired last night cost only $200 to create. Like many companies, Doritos has realized that today's amateur enthusiasts can create some truly awesome work. While the 'Underdog' commercial may have been cheap to produce and simple in execution, it was truly funny. This consumer-made, dirt-cheap ad won second place in USA Today's consumer-ranked ad meter.

While the ad only cost the creator $200 to make, it has already netted him a $600,000 reward from Doritos. This is the fourth year in a row that a consumer-made Doritos ad has taken a spot in the top five.

Holiday Gift Guides and Deals

Get your Holiday gifting inspired by Best Toy Gifts with High STEM Value and the Top 10 toy gifts under $10 if you are on budget. The most popular Holiday 2017 toy list include Fingerlings, Crate Creatures and more. Don't miss the new Holiday deals on Amazon Devices, including $29.99 Fire tablet.

This story may contain affiliate links.

This free App Solves You Holiday Shopping Problem

Download the free Tracker app now to get in-stock alerts on Fingerling, Luvabella, SNES Classic and more.

Latest News


The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




comments powered by Disqus