Mattel's Fisher-Price unveiled the iXL at the Toy Fair 2010 in New York.
Robert Eckert, Chief Executive Officer of Mattel, Inc. thinks that the Fisher-Price iXL is the hottest toy for the 2010 holiday season.
The Fisher-Price iXL is a portable media player and entertainment system. With the iXL Learning System kids get six applications: Story Book, Game Player, Note Book, Art Studio, Music Player and Photo Album.
The Fisher-Price iXL is PC and MAC compatible and features an SD card slot for expanded memory and comes with a USB cord to connect to the computer.
A software management CD enables users to add their own photos and songs (MP3s and WMAs). iXL can also store multiple software titles, songs and pictures with no cartridges needed.
The Fisher-Price iXL will already be available in July 2010 for approximately $79.99. Software CDs will be sold separately for $24.99.
Whether or not the Fisher-Price iXL is really going to be hottest Toy for the 2010 Holidays remains to be seen. I am not convinced yet. The hard to beat Zhu Zhu Pets which will be back as well this coming Holiday season.
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