Red Cross Lets Users Be Philantrhopic On The Go

Posted: Feb 17 2010, 4:15pm CST | by , Updated: Aug 11 2010, 7:34pm CDT, in News | Technology News

 
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Wanna send donations and check on the status of Red Cross projects? There's an app for that.

The Red Cross showed a spark of brilliance when it allowed users to send a simple text message to donate money to the relief efforts in Haiti. Even though each text was worth just $10, the creative effort brought in over $11 million to the American Red Cross. In light of that, the non-profit group has expanded its mobile presence.

There is now a Red Cross "app" that gives users streamlined access to the organization's Twitter feeds, breaking news, 1-800 numbers, and Facebook updates. There will also be an easier way to send donations to the Red Cross.

"The tremendous response in mobile donations after the Haiti earthquake sparked us to bolster our mobile initiatives to those with BlackBerries, Android and Windows Mobile devices," said the organization's chief marketing officer, Peggy Dyer.

The application was developed in partnership with mobile content company Whoop, and is available now from Whoop's Red Cross page.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

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