Survey Shows IPad Demand Greater Than Early IPhone Demand?

Posted: Feb 24 2010, 10:06am CST | by , Updated: Aug 11 2010, 7:42pm CDT, in News | Apple

 
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The iPad is still an unknown quantity. Until it opens up for pre-order, we won't know how many people really want to drop $500+ of their hard-earned cash on one. There has been a lot of speculation as to what iPad demand will be, but we just won't know until it starts to sell. That said, an RCB/ChangeWave survey (via All Things D) may have given us a decent predictor of iPad success.

13% of respondents stated that they were somewhat, or very likely to purchase an iPad. This compares to 9% who said the same things about the original iPhone prior to its launch. This doesn't mean that the iPad will be more of a hit than the iPhone (that would be somewhat outlandish) but it certainly bodes well for its success.

Respondents gave the low $499 introductory price as a big reason for their desire to buy. Only 8% of customers considered it to be unreasonably high. By comparison, 28% of respondents stated that the iPhone's initial pricing was far too high. 19% of those who stated they wanted an iPad wanted the basic, $499 version. Another 19% wanted the $829 64 GB version with 3G.

We'll see how accurate a prediction this survey made in just a few more weeks.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.

 

 

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