More: Penguin On IPad E-Books

Posted: Mar 4 2010, 10:20am CST | by , Updated: Aug 11 2010, 7:52pm CDT, in News | Technology News

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Penguin is really pushing these new-model e-books with all the ferocity and aplomb of a young Teddy Roosevelt. PaidContent reports on the details of a presentation from Penguin CEO John Makinson. Apparently plans for these new, interactive e-publications extend far beyond just slapping in some embedded videos and audio.

Vampire Academy, a new children's book, will come complete with an online community for “vampire lovers” (ewwwwww) and live-chat between readers. That's actually sort of awesome. Mention was also made of a Paris travel guide that switches instantly to a street map view when set on a table.

Makinson believes that e-books will hit 10% of book sales next year. Since they are only at 4% of book sales right now, it's clear he expects the iPad and similar devices to have a major impact on the market. Since the epub format is inadequate for the needs of these “new books”, Penguin will sell their wares through app stores and HTML.

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<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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